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[Book] The Youtube Reader
Title__ The Youtube Reader
Author__ Pelle Snickars and Patrick Vonderau
Publisher__ Wallflower Press
Year__ June 2009
ISBN__ 978-9-188468-11-6
Over the last few years YouTube has become the very epitome of digital culture. With more than 70 million unique users each month and approximately 100 million videos online, this brand-name video distribution platform holds the richest repository of popular culture on the Internet. As the fastest growing site in the history of the Web, YouTube promises endless new opportunities for amateur video, political campaigning, entertainment formats and viral marketing – a clip culture seemingly outpacing both cinema and television. The YouTube Reader is the first full-length book to explore YouTube as an industry, an archive and a cultural form. This remarkable volume brings together renowned film and media scholars in a discussion of the potentials and pitfalls of ‘broadcasting yourself’. The YouTube Reader confronts prevalent claims to newness, immediacy or popularity with systematic and theoretically informed arguments. It offers a closer look at both texts accessible via YouTube and policies and norms governing how they are accessed and used. Among the contributors are Thomas Elsaesser, Richard Grusin, Bernard Stiegler, Toby Miller, William Uricchio and Janet Wasko.
Published by the National Library of Sweden
youtubereader.com EXHIBITION
YouTubeReader.com is an online exhibition from the National Library of Sweden and curated by the Nederlands Filmmuseum to accompany the book. The exhibition understands YouTube as a mirror maze - just like the one on the weekend fair: YouTube reflects it’s users and the users reflect on YouTube. On the other side of the mirror people are watching and reacting on them. It comes to endless reflections. Divided in four sections the visitor takes different perspectives and sees very strong visual translations of the mirror maze concept. Simple reflections are shown as a classic mirror maze, global movements on YouTube look like a flower endlessly repeating itself, a kaleidoskope explains how users mix and reuse contents and create new surprising clips and finaly a mirror paradox embodies the clips that reflect each other endlessly.
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